For the Love of Coffee - Profood Limited
  • For the Love of Coffee

August 21, 2014

If you've been following us in any way, I'm sure you know that we take our product sourcing very seriously. With patience and persistence comes results, and we are delighted to announce to all our coffee lovers that starting September, Mogi Caffè will be joining our humble assortment of artisanal goodies!

Mogi Caffè is a small coffee company from Bergamo, created in 2007 from the passion and enthusiasm of its founder, Monica. After a scholastic career in agriculture and a whole life of breathing the aroma of coffee, Monica decided to embark on her own caffeine powered entrepreneurial journey, with the help of her brother Gianluigi, to bring to life not only an incredibly tasty Espresso (oh yes, trust me it is!), but her beliefs in sustainable growth and the respect for people and for things. Her family has a long and solid tradition in coffee roasting and distribution in the local area where she grew up.

The respect for PEOPLE and for THINGS

Mogi selects the best coffee blends and works them directly in Italy; a process done in harmony and respect for the beans, the planet, and its inhabitants. Coffee beans are mostly picked from trees grown in smaller plantations, in order to preserve the aroma and biodiversity; including varieties from Huehuetenango and Sierra Cafetalera (Dominican Republic), Copan (Honduras) and Minas Gerais (Brazil). Packaging is designed in order to simplify the recycling process and, as far as solidarity is concerned, Mogi acts directly on the coffee supply chain by cooperating for the education of new generations of roasters with cooperatives that reintegrate adults and youths in difficulty. Mogi coffee, in fact, is made by the detainees at the Le Vallette prison in Turin - trained in traditional technical wood roasting - while packaging and other signature objects like their organic cotton bags (machine washable, might I add) are created by individuals with disabilities looking to enter the work force.

Speaking of objects, Mogi Caffè is an active sponsor of the arts, design galleries and other cultural events and have their own line of everyday objects that are beautiful because they have been created with sensibility and sustainability; beginning with the selection of raw materials. We strongly urge you to check out their social media pages like Facebook, Pinterest and Instagram for news about the company and their initiatives, as well as some great coffee inspired photos, quotes from famous movies, poets, philosophers and celebrities, and much more.

Well it's time for a cup of Mogi for me, 'til next post!


About The Author

A native Italian-Austrian based in Hong Kong, Tamara Agusta is a branding expert, integrative nutrition fanatic, aspiring yogi, food nerd, and the General Manager at Profood Hong Kong. Beautiful designs make her happy, and she cannot live without avocados, airplanes, coffee (MOGI, of course) or Evernote. Follow her on Instagram.




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